Publishing Archives - Red Foundry

May 01
2

eBooks: Disruptive Publishing

By on May 1, 2014 | Android, iOS, Mobile App Development | No Comments

Mills & Boon, the undisputed UK market leader in romance fiction publishing (think Harlequin romance novels), has decided to become disruptive by developing its own app that allows their fans to read eBooks on the go.

Digital supermarkets run by companies like Apple, Amazon and Kobo currently dominate the eBook market, taking a big slice of the profits-pie each time a book is downloaded.

In an effort to streamline the publisher-to-reader process, Mills & Boon has created their own app reader that users can easily download to their iOS or Android mobile device. The company is hoping that, since more people are reading eBooks on their smartphones and tablets, their big gamble will pay off.

The app lets users read eBooks from their own eBookshelf on the Mills & Boon website, as well as ePub and PDF books from retailers and libraries around the world. Electronic publishing has allowed Mills & Boon to double its output. It now releases more than 100 eBooks per month, more than in print, and sells more e-books than physical books. According to Tim Cooper, digital and marketing director for the publisher, “digital lends itself to the habitual nature of our content. Our readers finish reading one and they can download the next.” Author Sharon Kendrick’s opinion is similar: “[Mills & Boon] are an intense reading experience, and they can be read quickly. People read four to five in a few days so that’s a lot of books to carry around.”

But will they be successful and will other publishers follow suit? Tune in tomorrow…

 

Oct 22
1

Fodor’s City Guides App Honored As Best Travel App

By on October 22, 2013 | iOS, Mobile App Development, UI/UX Design | No Comments

Red Foundry is proud to announce that the Fodor’s City Guides app is a winner in the 2013 Lowell Thomas Travel Journalism Competition, taking the gold in the ­­­­Travel App category.

The annual competition, honoring outstanding print, online, and multimedia work, travel photography, and audio and video broadcasts, is sponsored by the Society of American Travel Writers Foundation. Winners of the awards, the most prestigious in the field of travel journalism, were announced across 25 categories Oct. 21 at the SATW convention in Biloxi, Mississippi.

Fodors Splash

The 29th Lowell Thomas competition drew 1,257 entries, which were judged by members of the faculty at the University of North Carolina-Chapel Hill School of Journalism and Mass Communication.

In honoring Fodor’s work, the judges said: “This app is the perfect companion for every aspect of a trip. It helps users plan the logistics by suggesting interesting places to stay and visit and allowing them to book it right in the app [and] contributes location-specific information that enhances the in-person experience. The app is everything you would expect from a Fodor’s guidebook in a great interactive experience.”

The Foundation distributes nearly $20,000 in prize money to individual winners. Generous donations by this year’s Underwriters, the Tourist Office for Flanders-Brussels and Travel Guard, help make the prizes possible.

The Fodor’s City Guides app can be downloaded here…  cheers!

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