How to Prepare Your Application for a Stellar Launch
on August 14, 2018
The Uber you know now was not built in a day. The family of apps that enable easy ridesharing, food delivery, and even matching transportation carriers with shippers started as a simple app for people in San Francisco to request black car service using their phone. How did a sharing economy app grow to provide such diverse services on a near global scale? By establishing a focused product vision and business strategy from the outset. A clear business strategy coupled with a solid application architecture enables businesses to establish a loyal user base, monetize their application, direct their investments, and scale their vision in the future. To better guide your process, here are some of the considerations to keep in mind during the discovery and design phases of your mobile application.
Read More

Timing is everything in sales. What better way to improve your timing than to pitch your products when customers are relaxed and receptive? Direct Sales companies take that idea to heart by bringing products (anything from kitchen supplies and cosmetics to wine and toys) into the target customers’ homes to demonstrate what they can do. When the right conditions align and customers are in a buying mood, direct sales associates can fast-track purchase decisions. Delay the process, and customers are more likely to get cold feet. Why risk that – especially when a mobile app can increase your odds of closing the deal?
How will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the
App development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that 
