Ignoring Mobile Re-Engagement: Why Many Apps Fail
on March 19, 2018
App development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that fewer than 38% of users launch an application 11 times or more. Users will readily download an application, (it’s next to no commitment on their part) but they require routine reminders and incentivization to remain active. Unless your final product factors mobile re-engagement into the custom app development strategy, many users will act like balloons cut adrift, never to return again. Here are two key strategies that can help retain your audience after download and keep them engaged. Read More
